• Client: Accolade Wines
  • Activation: Packaging
  • Industry: Liquor

The Client

Accolade Wines is a leading provider of premium, commercial and value wines – the #1 by volume in the UK and Australia.

The Challenge

Launch a new gifting range across three premium brands within travel retail throughout Australia, Europe, South Africa and New Zealand. The design of the gift packs is to tap into the growing gifting shopper mission, feature a combination of ‘impactful’ design and ‘quality’ materials and aim to encourage shoppers to trade up.

What We Made

Think:  We started with creating the structural and graphic designs that aligned to each individual brand assets.

Make:  We made the packaging for 7 different bottles that accounted for multiple bottle shapes and mandatory labeling requirements for different global markets.

Deliver: From managing international delivery and logistics and ensuring each retail ready box was compliant across multiple markets to delivering a final product that the Commercial Director was delighted with, we excelled in all areas of deliver.

Check out the shouts we received for the outstanding final product

Accolade showcases diverse wine portfolio in Singapore

Accolade Wines launches gifting range for three of its brands

Accolade Wines unveils new gifting range to boost trading-up

What they said

We are delighted to be introducing these new gift packs to travel retail. Each gift box represents the brand it houses; the quality and innovation are evident in the way they look and feel, so we are confident that they will be a big hit for Accolade.

– Commercial Director Rupert Firbank, Accolade Wines

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