• Client: Bayer Animal Health
  • Activation: Point Of Sale Display
  • Industry: Pet Health

The Client

The Bayer Animal Health business unit is a global leader in animal health.

The Challenge

Bayer faced a challenge of clearly communicating to shoppers the benefits of their Seresto product for protection against fleas. Without a social media or above the line campaign Bayer wanted to talk directly to shoppers at the point of purchase.

What We Made

Think: Our solution needed to capture the attention of the buyer as well as provide the up to date information on the product and the need for protection.

Make: We made stand alone displays that replicated the overarching creative and incorporated a full high definition LCD screen with volume into it.  The screen has an interchangeable video allowing communication updates ongoing.

Deliver: We excelled beyond the expectations of the brief and delivered the project at minimal cost.

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