Think: How could we creatively bring the brands together under the LGBTIQ rainbow banner and deliver on the Client and Retailer challenge.
Make: We kept the FSDU design simple with just a 6 tier display however incorporated the Mardi gras colours by wrapping the display in a rainbow flag that gives the impression of a sequin shroud. Also embedded in the header card was a series of flashing LED lights that would bring the FSDU to life and disrupt the shopper.
Deliver: The Full Standing Display Unit was a simple and quick install by the Client Sales team, and only required 1 person, an allen key and 15 minutes. Each unit was built to accommodate 1 case of stock and was positioned in key real-estate in each store which increased sales by 200% during the Mardi Gras period.