• Client: Craft on Draft
  • Activation: Packaging / Point of Purchase
  • Industry: Liquor

The Client

Craft on Draft is a new development for a range of premium spirits as pre mixed cocktails on draft.

The Challenge

We were asked to create an exclusive kit that represents each brands core positioning and supports the unique tap handle designed especially for premium bars & venues.

The range of spirits included El Jimador, Herradura, Chambord, Jagermister and Jack Daniels

What We Made

Think: Considering the specific space in the market that each brand holds, we designed exclusive kits that created disruption and theater in venues. The aim of the design was to generate excitement for sales teams and trade.

Make:  The exclusive kits that we made for each brand included a font/tap talker, a recipe book & introduction to Craft On Daft all packaged in a unique gift box. We pushed the boundaries of design and experimentation of different materials and manufacturing techniques through the stages of prototyping, refinement and final production.

Deliver: Each brand ended up with a unique exclusive kit with a highly customised suit of collateral and sales tools which was distrusted nationally.

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