• Client: Lynk & Co
  • Activation: Merchandise
  • Industry: Automotive

The Client

Lynk & Co is a new car brand with a digital core and a fresh approach to car ownership. They are dedicated to changing the way we move through cities by bringing together the automotive and technological expertise of Europe and China.

The Challenge

Develop a range of merchandise to encourage audience engagement and attract interest at Lynk & Co’s car launch during the Shanghai Motor Show. We had 6 weeks to think, make and deliver the best possible solution.

What We Made

Working collaboratively with Fitch Agency in the UK we brought the launch of Lynk & Co to life.  Our main goal was to produce a sculptured artistic interpretation of the car that reflected urban living in Shanghai.

Think: Using time lapse still photography Fitch produced 2,400 artworks reflecting a full 24 hours in Shanghai.

Make:  We started with the basics and made staff uniforms, souvenir t-shirts, brand look-books and high-end custom show bags. The main solution and star of the show was the custom moulded scale version of the first Lynk & Co car with 2,400 individual artworks overlaid on each individual car, meaning each car we produced was entirely unique.

Deliver: The car was packed in a premium gift box and supplied with a time specific pamphlet explaining the artwork on that individual car.

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