• Client: Southern Comfort
  • Activation: Instore Visibility
  • Industry: Liquor

The Client

Southern Comfort Australia

The Challenge

Our brief was to secure additonal floor space with Independent retailers and communicate the core brand message of “The Spirit of New Orleans”.

The Solution

Think: With floor space limited in store, permanent displays offer a significant opportunity to gain ranging. The design replicated a New Orleans Street scape with cues to the region’s love of music.

Make: We managed the complete design and production of units, including all graphic imagery. Then, we managed the unit’s assembly and the operations to have them delivered direct to stores nationally on time and on budget.

Deliver: The solution created hype with retailers allowing Sales Reps to gain additional ranging and floor space and increased stock holding in store. Visibility for the brand far outlived the intended life-span of the planned activity due to the permanent nature of the display.

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